As can be guessed from the naming, the Data Systems platform has data as its main added value, being able to collect and organise a large amount of data, which is then made usable and intelligible to the end user through intuitive dashboards that can be customised according to the specific information need.
After prototyping and launching an initial MVP on the market, Data Systems is aware that it needs to focus on the right marketing and communication strategies to grow and scale. For this reason, it needed to design and implement a new visual identity that reflects its innovative ambition and is consistent with the styles and languages used in its sector.
