before
after
With a careful study of the Tone Of Voice suitable for the various destinations, the development of the new identity was then applied and declined on the website, Instagram social profile, photo shoots for social and web content, coordinated printing of business cards, coasters, menus, gift cards, and labels for bottles of drinks to enjoy at home.
In collaboration with Mattia Del Giudice, for website, management of IG and photo-shooting.
Lonely Avenue is a Cocktail Bar located in the heart of Testaccio, a historic and central district in one of the capitals of the world, Rome, Italy.
It takes its inspiration from the song of the same name ‘Lonely Avenue’ by Ray Charles, an American singer and pianist, considered one of the pioneers of soul music.
The name is transformed into a mood and experience that the Cocktail Bar takes care to give to those who want and need attention to detail, and to remain imprinted in the mind like a song that accompanies you on your way to a destination.
This destination for Lonely Avenue, is the satisfaction of the desires of a palate that recognises the flavours in, sensations to be experienced, through an accurate study of the drink.
