before
after
Bringing the categories back into the new identity in a simple and recognisable way was one of the main objectives, together with a colour palette that expressed vitality, recognisability, contrast and balance with a dominance of black and white.
The selection of fonts is intended to maintain the bold, easygoing, essential and modern identity.
The identity has been declined especially in the new website, which has the functionality to inform, show and also to request quotes. Despite the vast amount of content and pages, I result of the site, it had to be easy to navigate, intuitive and also entertaining.
In collaboration with Mattia Del Giudice, for website development.
CulturalPro is a collective of curators, researchers, artists, and cultural managers, dedicated to creating and promoting innovative aesthetic experiences and events with high creative potential. Their aim is to foster connections within society through relationships, collaborations, and moments of discovery, encouraging both individual transformation and a sense of active community.
The association focuses on providing a platform for cultural initiatives that go beyond profit-driven logic, amplifying underrepresented voices, and promoting knowledge exchange to optimise everyone’s potential. They also advocate for the responsible use of resources and the protection of the environment.
